Adot Case Study

Client: Adot

  |   Photographer: Deirdre O’Callaghan

  |   Agency: CLM BBDO

Discipline: Photography and Retouching

Brief:

This heartfelt campaign comprises of a a series of three images, tied together with an emotional and sympathetic approach to organ donation. Combining together the physical world with the interaction of the talent with the spiritual world. The subtleties from the colour palette through to the spirits interaction had to be approached with a sensitive hand and a subtle eye.

Our Role:

Offering a delicate approach to the sensitive topic. The Operators advised on the necessary directions the shots needed, to take the concept into the photographically realistic realm.
With our strong understanding to large scale compositions, we implemented these understandings into the subtleties of the translucency of the spirits while still retaining their shape and form. Even down to the interaction and touch of subject matter The Operators creative direction was called upon to work closely with the creative vision of the agency.

Production / Solution:

Using multiple photographic frames, the retouching department undertook breaking the image into three main sections. These consisted of:

1. Rebuilding the background and talent to create a clean workable area.
2. The form and texture of the spirit / ghost.
3. The show through and interaction between the spirit / ghost.

Once these elements were fully prepared, they were then entwined back together with additional care taken to make sure that the touch between the real world and spiritual was subtle and real. The images were then brought together with soft twists of opaque colour, directional light and translucency’s of vignetting and gradation work.

Result:

The campaign has been well received across different territories due to it’s heart felt simplistic and elegant conception and execution. Gaining increased awareness for Adot.

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Pre-Production / Agency Visuals

Pre-Production / Style Reference