Orange Case Study

Client: Orange

  |   Photographer: George Kavanagh

  |   Agency: Publicis

Discipline: Photography, Light Artist and Retouching

Brief:

Working closely with acclaimed landscape photographer George Kavanagh. The Operators were commissioned to bring together multiple elements consisting of artistic light trails, backgrounds and talent into a seamless composition.

Our Role:

Using the individual photographic frames supplied, The Operators were give the task of constructing flexible working files that could be manipulated for print, online and digital use.
With a designate creative lead handling the production allowed for 6 large compositions to be executed from start to finish within a 7 day time frame.

Production / Solution:

Photographic realism was vitals for the campaign.
Using the photographic material shot by George Kavanagh, The Operators extracted multiple light trail shot with long exposures, these were then taken as a versatile element that could be manipulated to suit multiple formats and compositions. Embedding the light trails was then executed using photographic reference of lighting bounce and glow, to generate the correct falloff to embed each individual trail.
The shots were then balanced and graded to create the correct overall aesthetics between the tungsten artificial lighting and the trails and glow. The light integration was carefully considered depending on surface, distance and interaction through the scene.

Result:

The overall campaign was a creatively lead successful execution. Enabling the printed campaign to cross over into the interactive digital realm and OOH formats.

Pre-Production / Agency Layouts

Pre-Production Visualisation / The Operators
 

Pre-Production / Mood Reference

Pre-Production / Light Painting Reference

Production / Location Scouting

Post-Production Final