Otrivin Case Study

Client: Otrivin

  |   Photographer: Jillian Lochner

  |   Agency: Saatchi & Saatchi

Discipline: Photography and Retouching

Brief:

The project was to follow the creative vision and make the idea of ‘Let the Sea Air in’ shine with the photographic realism of the sea creatures interaction widening the models nostrils.

Our Role:

Working closely with renowned photographer Jillian Lochner, The Operators worked closely together from the pre-production meeting, advising the approach for post production and collaborating it with Jillian’s treatment and photographic stylisation.

Production / Solution:

The material shot was assessed accordingly to the visuals supplied by the agency and then applied to lo-res visualisation for the approval stage. A creative lead was designate to making sure the idea and direction was delivered throughout the process and the photographers stylisation was retained throughout. The multiple components for each image were integrated together with tonal balancing and bedding in of each frame together with the finalisation of colour grading binging the series together.

Result:

Through the collaborative process the images were well received from execution of the print, retaining Jillian’s unique stylisation, the creative idea and selling the clients brand and awareness.

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Pre-Production / Agency Layouts

Production / Supplied Material – Octopus

Production / Supplied Material – Crab