Velvet Snail Case Study

Client: Velvet

  |   Agency: Ogilvy, Dublin

  |   CGI & Animation: The Operators

Discipline: Photography, CGI, Retouching, Animation, Compositing and Sound Engineering

Brief:

Ogilvy, Dublin approached The Operators to develop one of their personal CGI creative assets and re-purpose it for the creation of a cross platform piece for the Velvet TV and MPU usage.

Our Role:

The Operators handled the full production to create various delivery formats for the CGI snail asset. From storyboarding the concept through to specifying a working pipeline, ensured the timeframes were kept and the final animations were delivered on budget.

Production / Solution:

Working closely with the agency creatives, our Head Visual FX Supervisor handled the the direction and stylisation of the animations, so that the piece was consistent with the Velvet print campaign. Formulating different story boards to work out the specific timings was crucial to conveying the message within the correct time frame. Originally created by our in house creative team, the snail poses and interaction were all worked upon to combine the previous snail dances.

Using our full cross section of services from CGI, animation, compositing, retouching and colour grading – The Operators animated this campaign with it’s in house dedicated team while working alongside a sound engineer.

Result:

The client and agency were delighted with the final outcome. An engaging piece that stimulated people to participate across a large demographic and delivering great results.

Feedback:

‘A job well done! I cannot overstate the great work you produced for us. You have a team of very talented and creative individuals there whos expertise truly added to the wonderful experience we all had while making this. I certainly hope that we will be in the creative position in the near future to work with The Operators again. You played a blinder and we all truly appreciate it.’

Lynda Smith – Art Director – Ogilvy, Dublin

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Pre-Production / Stock Material

Pre-Production / Texture Creation

Pre-Production / Wire Frames

Production / Clay Model

Production / Final Still Render

Production / Animation Storyboard