A bold and dynamic promo celebrating the incredible sport of curling.

This opening sports title was a true labour of love. A showcase of our passion for Houdini 3D animation and blending traditional craftsmanship with cutting-edge generative AI techniques. We used AI-assisted tools to streamline look development, allowing us to quickly define the visual style and accelerate the complex process of simulated animation.

The result is a striking 30-second spot, packed with energy, drama, and excitement, capturing the essence of the game in a fresh and impactful way.